This is the third post in which I have covered the topic of Personal Branding for Job Seekers which gives you some indication of the importance I place on it. For me it’s the start point of the work you need to do in order to secure a new role. I appreciate that when you are looking for a new role you need to keep a tight rein on finances however there is one book which I strongly recommend you invest in.
In her book, Personal Branding for Brits: How to Sell Yourself to Find a Job, Land a Promotion, and Get Ahead at Work, Jennifer Holloway provides very clear, step by step guidance on how to approach your personal branding as a job seeker. She not only shows you in a very actionable way how to create the right brand for yourself, but she will also show you how to use this brand to help you secure a new role. I read her book many months ago and found it invaluable in terms of understanding and clarifying my personal brand. When I was first advised that I was being given notice following compulsory redundancy it was the book that I decided to revisit and work my way through in the early weeks of my notice period. The time I spent working through it was again invaluable as I was able to focus again on what my brand was all about.
Jennifer has a vast experience in the corporate world, and worked hard to create her own company. She has also worked with some of the top-name companies in the world, including Microsoft, Barclays, and Hallmark. Through her career, she taught herself how to use her personality and values to build herself a brand that would push her career ahead.
Jennifer clearly understands that everyone has a brand whether they realise it or not. This brand basically consists of what people are saying about them when they are not in the room. The difference between a good and bad brand is that successful people work hard build their own brand, rather than let others build for them. In essence, you can let people conceive a picture of who you are, or you can tell them who you are yourself.
With this in mind, Jennifer provides step-ty-step guidelines to help the reader understand what their own personal values, drivers, goals, and plans are, as well as, to realise what their current reputation is and what they want it to be. She guides readers to use this valuable information to customise an actionable personal branding plan for themselves that will help them “find a job, land a promotion or get ahead at work.”
In her book, Jennifer teaches you everything you need to know about how to get ahead in your career, such as interviewing tips, how to pitch yourself for a contract or job, how to attract new clients and how to maintain the clients you have. Her tips will help you learn how to promote your personal branding, and highlight just what you have to offer, without sounding arrogant or unlikeable.
Jennifer describes the approach to creating a successful brand for yourself as being able to tell people who you are, what skills and experience you bring to the table, and to showcase just what makes you different, in a better way, from everyone else. Essentially, explaining to them why they should choose you.
Through reading Personal Branding for Jobseekers, you will not only learn about exceptional personal branding strategies, but I am sure that you will also see a boost in your confidence and a growth in your personal development. You will learn how to enhance your personal branding capabilities in a variety of mediums, such as voice, phone, voicemail, email, meetings, presentations, pitch speeches, interviews, resumes and CVs, and social media networks.
In recommending it as a “must read” book Personal Branding for Job Seekers I am confident that you will not be disappointed with what this great book has to offer. It has received rave reviews from its readers, many claiming that the book helped revitalise their career. The main benefit of this book over some other self-help books on the market, is that it does not just tell you what to do, it shows you what to do. The book includes clear and understandable guides, tips, exercises and steps that show you exactly what to do to move your career to the next level.
You an read more about the book here:
In the UK – Personal Branding for Brits
In the US – Personal Branding for Brits